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Fidelis.
CASE STUDY
We crafted Fidelis' best-converting ad creatives, skyrocketing our monthly recurring revenue from $60,000 to $350,000. This success, marked by a 33% reduction in customer acquisition cost (CAC) to %26 and over $1 million in sales, included acquiring 9,246 new customers at a new customer rate of 68%.
1 Introduction
Fidelis – a dog food start-up with a message: dogs, just like humans, need a varied and balanced diet to stay healthy. Sanadog offers home-cooked foods that are made from high-quality, natural ingredients and are free of additives and flavor enhancers.
2 The Problem
The primary challenge was to convince potential customers who barfed their dogs that the fresh dog meals were a better and healthier alternative. None of their ad creatives performed well in achieving this goal.
Additionally, the secondary and bigger challenge was to persuade customers who have not previously considered fresh dog menus and instead feed canned or dry food to buy Sanadog products. While this market is significantly larger, it is also more difficult to capture, and their existing creatives failed to effectively address this segment.
3 Our Solution
We focused on two different awareness stages in our ad creatives to effectively address our target audience.
The first stage was the “Product Aware” stage, where customers already know their problem and are aware of products that can solve it. In this stage, we specifically highlighted the benefits of our fresh dog meals over barfing.
The second stage was the “Problem Aware” stage, targeting customers who recognize they have a problem but are not yet aware of a solution. For this stage, we used insights from customer feedback to identify three different target groups and employed Pain-Point Testing in the creatives to address their specific concerns.
4 Our Work
4 The Results.
4 The Results
+483 %
YoY Revenue increase
$26 CAC
(-33 % )
9,246
New Customers
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