JARMINO
CASE STUDY
Jarmino transforms the health and wellness space with premium collagen and supplements designed for gut health. In just a few months, Jarmino's monthly revenue grew from $30,000 to $160,000. Alongside this impressive growth, we spearheaded their expansion into key European markets, including France, the Netherlands, Italy, Spain, and England, positioning the brand for sustained international success.
1 Introduction
Jarmino stands out in the health and wellness market by offering premium collagen for skin health and nutrient-rich beef broths for gut health. What makes the brand truly unique is its focus on beef broth—an often-overlooked product that taps into a growing market for holistic gut health solutions.
2 The Problem
Jarmino faced significant hurdles in acquiring customers profitably. They also struggled to identify the right product to market to the right audience at the right time, missing opportunities to leverage seasonality effectively. Additionally, every time they increased their ad spend, their CAC (Customer Acquisition Cost) rose sharply, making it difficult to scale efficiently.
3 Our Solution
To tackle Jarmino’s challenges, we implemented a comprehensive strategy focused on creative, product, and retention optimization.
Creative Strategy: Using insights from tailored customer surveys and consumer psychology, we crafted compelling creatives that resonated deeply with the target audience, making it easier to convert prospects into loyal customers.
Product Strategy: We developed a seasonal product approach, focusing on selling collagen during warmer months and beef broth in colder months. This strategic budget allocation allowed us to drive profitable sales year-round.
Meta Ads Strategy: Our campaign strategy focused on consolidation for maximum efficiency, reducing wasted spend and increasing overall performance.
Retention Focus: To boost customer loyalty, we designed a new email funnel that increased the retention rate to 40%, creating a steady flow of repeat sales and enhancing customer lifetime value.