LaTable
CASE STUDY
La Table Manufaktur, specializes in gourmet cuisine packaged in jars, offering over 30 handcrafted dishes that are shelf-stable for up to 12 months without refrigeration. We scaled from $70K to $239K in monthly revenue while keeping the brand profitable.
1 Introduction
The founder of La Table, Ben Hiller, reached out at the beginning of the year to share his new project, La Table Manufaktur. Drawing on his experience as the production manager for HelloFresh in New York, he established his own production and food startup, offering high-quality gourmet cuisine in a jar with up to 12 months shelf life. With our extensive experience in the food industry, it was clear that we would embark on this journey together.
2 The Problem
La Table faced a significant hurdle in scaling profitably by acquiring new customers. While their customer lifetime value (CLV) and retention rates were exceptional, attracting new customers proved to be a major challenge, limiting their ability to grow sustainably.
3 Our Solution
Our hypothesis revealed that customers perceived the price-to-value ratio as unfavorable. While La Table’s products were premium in quality, their relatively high price point and jar packaging—often associated with less appetizing food—posed a barrier to purchase. To address this, we conducted detailed customer surveys to better understand these perceptions and used the insights to develop a full-funnel creative strategy focused entirely on overcoming this constraint. By reshaping how the brand communicated quality and value, we effectively improved the appeal of La Table's offering, driving profitable new customer acquisition.
To capitalize on their strong customer lifetime value and retention rates, we introduced personalized meal boxes based on the dishes customers had previously purchased. This tailored approach not only boosted repeat purchases but also enhanced profitability by fostering long-term customer relationships. Together, these efforts created a scalable, sustainable model for La Table’s growth.