Reishunger
CASE STUDY
Reishunger, a popular food brand known for its high-quality rice and cooking essentials, came to us looking to scale. Through targeted social ads and conversion rate optimization, we achieved remarkable results: 60% YoY growth, a $13 CAC, an 87% higher conversion rate, and 70,000 new customers.
1 Introduction
When Reishunger approached us, they were already a trendy food brand riding the wave of the Höhle der Löwen hype—Germany’s equivalent of Shark Tank. However, they needed a strategy to scale their business and reach a wider audience. That’s where we stepped in, focusing on social ads and influencer marketing to amplify their brand and drive growth.
2 The Problem
Selling rice isn’t the easiest feat—after all, it’s not exactly the most exciting food category. Unlike a sizzling steak or a decadent slice of pizza, rice rarely grabs attention on its own. Reishunger needed a way to make their product stand out in a crowded market while inspiring customers to see rice as more than just a bland side dish. The goal was clear: transform rice into the star of the show and spark curiosity, all while maintaining profitability and driving new customer acquisition.
Our most famous and successful campaign for Reishunger was the “Is this even rice?” campaign. The goal? To elevate rice from a simple side dish to the superstar of the meal. We leaned into stunning food visuals—what we like to call food porn—but with a twist: making rice the unexpected hero without it being too obvious. Through this creative storytelling, we inspired people to see just how versatile and exciting rice can be while reinforcing Reishunger’s premium positioning.
But creative genius alone doesn’t scale a business—we backed it up with data-driven optimization.
Hypothesis-Driven Conversion Optimization
Based on detailed analysis, we developed the hypothesis: “If we move the product information closer to the call-to-action buttons, reduce decision-making friction, and simplify the options, then more visitors will decide to purchase.” And the results? A staggering 28% higher add-to-cart rate during the test period. Even reducing decision-making options on some product pages led to a 5% increase in orders, proving the power of streamlined user experiences.
Experimenting with Offers
In addition to optimizing conversion rates, we weren’t afraid to experiment with offers. Reishunger was a pioneer of the “free with minimum purchase” trend in Germany, and we took it to the next level by offering the introductory box for free. This bold move generated significant buzz, and by analyzing the cohort, we turned it into a profitable strategy.
Scaling with Meta
To tie it all together, we implemented a Meta scaling strategy with consolidated campaigns. This allowed us to maximize efficiency, reduce unnecessary complexity, and scale profitably while reaching our target KPIs. By focusing on the winning creatives and high-impact strategies, we ensured sustainable and measurable growth for Reishunger.
From creative innovation to meticulous testing and bold experimentation, our combined efforts transformed Reishunger into a powerhouse in the food industry.