Teaballs
CASE STUDY
Teaballs revolutionizes beverages by transforming any drink into tea or iced tea in seconds using convenient drops. In the first three months, Teaballs' monthly revenue soared from $20,000 to $110,000, reduced customer acquisition costs by 67%, and achieved a 74% new customer rate.
1 Introduction
Teaballs offers a unique innovation that turns any beverage into refreshing tea or iced tea instantly with the use of convenient drops. This simple yet effective solution provides a quick and enjoyable way to enhance your drink experience without the need for traditional brewing methods.
2 The Problem
Despite being in the market for two years, Teaballs struggled to find effective creatives that would enable them to scale profitably through Meta. The company faced persistent difficulties in developing ad content that resonated with their audience and drove the desired return on investment. As a result, their growth efforts were hindered by underperforming campaigns and an inability to achieve scalable and profitable results.
3 Our Solution
For Teaballs, scaling on Meta began with understanding their customers. Through surveys and audience analysis, we identified key angles targeting different awareness stages and crafted a seamless funnel experience—from creative styling to website UI—that boosted purchase volume and retention.
We launched performance creatives, including UGC, high-production content, and statics, tailored to resonate with Teaballs' audience. Testing revealed winning formats, with high-production and UGC videos performing best. Key elements included relatable hooks, emotional messaging, and clear problem/solution framing.
By iterating and scaling weekly, while optimizing post-click metrics like CVR and AOV, we enhanced the ad-to-website connection. This approach drove growth, increased customer retention, and created a scalable framework for Teaballs' ongoing success.